## Take a look at the blog while you're waiting

Check out some of the things we've been working on.

**Ash Framework Consulting and Development**  
**Understanding Multitenancy in Ash Framework: A Practical Guide**  
In multi-customer applications, securely separating customer data is essential. While Elixir developers might be familiar with Ecto's manual approaches to multitenancy, Ash framework offers this as a built-in feature. Ash uses both simple attribute-based and powerful context-based strategies. This provides flexible, effective data isolation and identity management, which maintains a clean API as your needs evolve.

**Nicholas Hammond**  
4 March 2025 – 3 min read

**Ash Framework**  
**Ash Premium Support: accelerating your success with Ash Framework**  
Need help with your Ash Framework project? Need implementation and architecture guidance? At Alembic we're proud to offer Ash Premium Support (APS). A subscription service that provides a direct line to our team of Ash experts, helping client teams maximise productivity and ensure project success.

**Ben Melbourne**  
14 November 2024 – 3 min read

**Accelerated Software Delivery**  
**Global E-Commerce: Solving the Region-Specific Content Balancing Act**  
In today's global marketplace, e-commerce businesses face a critical challenge: how to effectively deliver region-specific content without compromising search engine visibility, advertising capabilities, or analytics accuracy. This balancing act between localisation and technical performance can make or break a brand's international success. At Alembic, we recently tackled this complex issue for a global e-commerce brand, uncovering valuable insights and solutions that are widely applicable across the industry.

**Mike Buhot**  
12 August 2024 – 4 min read

**Ash Framework Consulting and Development**  
**Igniter - Rethinking code generation with project patching**  
Ash Framework is ~4 years old, and we’ve only just now introduced generators and installers. As of Ash 3.1, we’ve now got generators and installers, thanks to our latest project Igniter! First, we’ll cover why I avoided them for so long. Then we dive into how Igniter changes the game!

**Zach Daniel**  
16 July 2024 – 8 min read

**Ash Framework**  
**From Iron to Algorithms: How development frameworks are transforming software engineering**  
Just as engineering in the built environment changed radically during the industrial revolution in the 18th century, software development is in the process of going through our own period of rapid change, transitioning from the era of individual craftsmanship to industrialisation and automation.

**Ben Melbourne**  
3 May 2024 – 3 min read